Industry · Consumer Goods

D2C and modern trade, side by side.

For CPG brands going direct without losing the trade. Polluxa supports modern-trade chains, general trade distributors, ecommerce marketplaces and your own D2C — all on one master inventory.

Trade and direct, without rebuilding twice.

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Commerce

Modern-trade SKUs

Master pack, inner pack, consumer pack — all linked, all priced, all forecasted. Trade promotions modelled cleanly.

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Commerce

Distributor portal

Order from app, see schemes live, track secondary sales, claim trade-promo credits — without 14 phone calls.

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Commerce

Trade promotions

Volume-based, secondary-sales-based, geo-based promotions. Settlement live, not at month-end.

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CRM

Secondary sales analytics

See sell-through into the trade, not just sell-in. Spot dying SKUs and demanding regions before sales do.

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Logistics

Multi-tier distribution

Plant → CFA → super-stockist → distributor → retailer. Modelled and tracked at every hop.

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PLM

Pack-level compliance

Country-of-origin, ingredient claims, MRP labels — managed per market with audit-grade evidence.

CPG that lives in 2026.

Talk to a CPG specialist — we know both trade and D2C.