TAM Canvas is the house. Find Lead is the front door. Brain + ICP hold it all together. AI finds your buyers, persists them as a living, scored TAM, learns what works, and tells your team who to talk to next — without a single spreadsheet upload.
Not four tools bolted together. Each layer has a sharp, single purpose. The two below the surface are mostly infra; the two on the surface are where your team lives every day.
Knowledge graph + reasoning + memory. Stores every account, signal, ICP version, TAM state, conversation, agent outcome — and the rationale behind every score. Reasons constantly across all four modules.
First-class, versioned definition of who you want to sell to. Structured filters and a natural-language brief, kept in sync. Every module reads it. Brain proposes refinements; humans approve.
Natural-language prospecting over 5M+ verified contacts. Always ICP-aware, always diffed against your TAM. Available full-screen or as a slide-over drawer inside TAM. One click promotes net-new accounts.
Materialised, scored, governed enterprise account universe. Continuously refreshed by the Brain. Sequences, Agents and Pipeline read from it. Status writeback closes the reasoning loop.
Integration isn't a button — it's an experience. Four UX patterns hold the four layers together so users never feel the seams.
The ICP version and live match count live in the top bar of every page. Click opens the editor in place. Users never lose sight of which definition is in force right now — so ICP stops being a Confluence doc and becomes a contract every module reads.
Inside TAM, Find Lead slides in from the side. Results auto-diff against the current TAM ("87 matches · 34 in TAM · 53 net new"). One click promotes net-new accounts into TAM and Mona Hubble takes them. No CSV round-trip, no context switch.
Alongside "Why score" and "Signals", every account exposes "Brain context": closed-won pattern matches ("we won 3 similar accounts in 90d, avg ACV $180k"), similar wins and losses, and the reasoning trace. The graph becomes visible.
One keystroke opens the conversational endpoint. The Brain reasons across TAM, ICP, Find Lead, Sequences and Pipeline in one answer — and cites the rows, segments and modules it used so trust is preserved. Common asks become one-click actions.
Every closed-won deal feeds the Brain. Patterns become proposed ICP refinements you can ship in one click — and your whole TAM recomputes overnight.
4 of your last 12 wins were mid-market US apparel retailers (<250 emp) — outside your current ICP. Relaxing the employee floor to 100+ for US apparel would expand TAM by ~1,900 accounts.
Wins skew strongly to companies 90–180 days post a CTO/VP Eng hire. Tightening the "CTO hire" signal to that window would raise hot-rate by 14 pts.
Zero wins from the Healthcare × Public-Sector overlap across 8 touched accounts. Deprioritising the combination would save 38 SDR-hours / week.
Whether you're onboarding, running an SDR queue Monday morning, or closing the loop on this week's wins — the same workspace, the same agents, the same graph.
One continuous motion across the four layers. Sign up, type a brief, validate the market in Find Lead, watch your TAM auto-build, hand the top accounts to an agent, and let the Brain learn from every outcome.
Paste your positioning + a few wins. Brain parses it into ICP v1 in 8 seconds.
Type one search. 50 scored ICP-fit accounts back in 10 seconds. Add the hot ones with one click.
While you sleep: 6,000+ scored ICP-fit enterprise accounts, segmented and refreshed daily.
Mona Hubble, Luna Kelper and friends draft first touches; you approve; sequences fire.
Closed-won patterns become proposed ICP refinements. One click → v5 → TAM recomputes overnight.
"Which comes first" has two answers because there are two senses of "first." What the user experiences, and what the engineering team builds.
Typing into a search box returns value in 10 seconds. Sitting through a TAM build does not. New users land on Find Lead and feel the product work inside the first minute. TAM materialises silently behind them.
Brain + ICP + TAM are the foundation. Find Lead already exists; v1.0 re-wires it to be ICP-aware, TAM-diffed and promotion-ready. Shipping TAM without re-wiring Find Lead would produce two bolted-together products.
Build your scored, living TAM in 24 hours — zero spreadsheet uploads, zero CSV exports. Free to start.